MINDR.
Background: We set out to develop a responsive website aimed at helping people find easy access to relaxation techniques. However, our research showed that users simply wanted a quick escape or distraction from their current stressor.
Roles:
Co-Lead
Usability Testing
Copy
Mid-Fi Wireframes
Team Members:
Amy Rosenbaum
Raquel Winiarsky
Rongrong Zhu
Tools and Deliverables:
Screener Surveys
User Interviews
Persona
Journey Map
Design Studio
Feature Prioritization
Usability Testing & Report
Rapid Prototyping
Clickable Prototype
Presentation Deck
Research
We kicked off this project in the health space with a screener to gather information on how users become stressed and how they manage stress.
We received 30 responses to our screener survey. Of those respondents, we chose 4 to interview.
User Interview Findings
4/4
Users went to YouTube and Instagram to de-stress
4/4
Users wanted to relieve their stress in a healthy, non-destructive ways.
4/4
Users were stressed by a lack of time & control
Reoccurring themes in our user interviews: Every person that we interviewed talked about their need for quick and easy distractions from their stress. These distractions often took the form of something "funny" or "cute" that made the user feel good.
Persona
How might we provide Peggy with a quick, easy distraction so she can reset her mind and get back to work?
Design
Key Features
Content aggregated from sources that users know and love
Simple Navigation
A timer to help users return to their tasks after de-stressing.
Mid-Fi
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Final Mockup
Final Results
Mindr. passed usability tests and received high marks from users. Users were delighted by the easy of use and general aesthetic of the website.